![]() See details on where impressions are counted below. Impressions are counted if the thumbnail is shown for more than 1 second and at least 50% of the thumbnail is visible on the screen. Click through rate is calculated by taking the number of unique clicks your ad received divided by the number of impressions. Placing video ads on streaming platforms like YouTube and Hulu is a popular way of capturing viewers attention and promoting products or services. ![]() This data is available within a few hours of publishing your content. This card also gives you info on views, click-through rate, average view duration, subscribers (Shorts), likes (Shorts), shares (Shorts). Under the Videos, Shorts, Live, and Posts tabs the key metrics card gives you an overview of your impressions. Impressions and how they led to watch time Under the All tab, you can view the Impressions and how they led to watch time report, which gives you a visual. This difference is because the data in the key metrics card is updated more often. Note: You may see a difference in metrics between the key metrics card and the “Impressions and how they led to watch time” report. You may also see what percentage of your impressions came from YouTube recommending your videos to viewers. Under the All tab, you can view the “Impressions and how they led to watch time” report which gives you a visual of your thumbnail’s impressions that led to views and watch time. Learn what Click Through Rate is and some ways you can improve your CTR on YouTube. Impressions and how they led to watch time In the Analytics section, tap VIEW MORE.Select the video you’d like to see data for.From the middle menu, tap Analytics to view a brief summary of your channel performance.View impressions and click-through-rate data Click Through Rates (or Impression-Click-Through-Rates, commonly abbreviated as CTR) is one of the key metrics that the YouTube algorithm looks at to determine. Learn more tips for using impressions and click-through rate data. You will have basic YouTube marketing analytics on your dashboard and an option to see more in-depth analytics in the menu on the left of your screen. Find out the number of times your video thumbnails were shown on YouTube, and how those thumbnail impressions turned into views and watch time. What do impressions click-through rate (CTR) mean on YouTube The explanation is also simple: Impressions CTR refers to a conversion metric that indicates how many of your YouTube impressions are converted into views. Log in to your YouTube account and click on your profile icon in the top right corner. The CTR also shows up in a column referring to interactions. You can use the Contenttab (or Reach tab at the video level) in YouTube Analytics to understand your video’s traffic.
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